What is Beyond the Highway?

Beyond the Highway is a Trusted Community Discovery Network that connects trusted community sources into one simple visitor experience.

Does Beyond the Highway replace tourism websites or Google Maps?

No. Beyond the Highway does not replace community websites, tourism organizations, Google Maps or local directories. It connects trusted community sources so visitors and residents can discover more from one starting point.

How can visitors discover Beyond the Highway?

Visitors can discover Beyond the Highway through tournament organizers, local businesses, tourism partners, visitor centres, hotels, taxis, arenas, campgrounds, community facilities and QR codes displayed around the community.

Can Beyond the Highway be used by other communities?

Yes. Beyond the Highway is designed as a repeatable community discovery platform that can be launched for different communities and regions.

Beyond the Highway | Trusted Community Discovery Network

The Challenge

The challenge isn't creating more information. The challenge is helping visitors discover it.

Every community already has amazing things to see, experience and support. But visitors arrive through different paths: Google, Google Maps, AI assistants, social media, reviews, tourism websites, QR codes and shared links.

Each source tells only part of the story. As a result, visitors often miss local businesses, family activities, community events, sports facilities, trails, restaurants, stories and hidden gems simply because the information is scattered across too many places.

Our Purpose

We don't replace trusted community sources. We connect them.

Beyond the Highway doesn't replace community websites, tourism organizations, Google Maps or local directories.

It brings trusted community sources together into one simple discovery experience, making it easier for visitors and residents to discover everything a community has to offer.

One community. One trusted discovery experience.

Large eagle public art sculpture hidden among trees

Chapter Two

Discover the Hidden Gems

Some of the most memorable places are the ones visitors would normally drive past. Beyond the Highway helps communities surface public art, murals, heritage sites, viewpoints, local landmarks, cultural places and small discoveries that make a community feel unique.

Public Art

Feature sculptures, murals, creative spaces and community installations.

Local Landmarks

Help visitors find the places residents already know and love.

Community Stories

Connect each discovery with the story that gives it meaning.

River ferry connecting communities across a northern waterway

Chapter Three

Connect Communities

Beyond the Highway is not built for only one town. It can support community editions, regional routes, neighbouring communities, tourism corridors and highways where visitors need one simple way to understand what is nearby.

A community can begin with one local edition and grow into a connected discovery network that includes heritage sites, restaurants, accommodations, sports venues, outdoor recreation, attractions and stories across a wider region.

Chapter Four

Build Your Own Adventure

Stories can become more than stops on a map. Beyond the Highway can connect one location to the next, guiding visitors through a self-guided tour, adventure route or challenge-based experience.

Trivia Challenges

Visitors can answer questions connected to the location they are exploring.

Geocache-Style Fun

Adventures can include clues, hidden discoveries and location-based challenges.

Story Trails

One story can lead to another, creating a route through the community.

Flower garden beside a community pond representing local discovery

Chapter Five

Discover Everything Around You

Beyond the Highway helps visitors move beyond a single attraction or event. They can discover restaurants, cafés, hotels, trails, sports facilities, family activities, local services, shopping, events, campgrounds and trusted community recommendations from one simple starting point.

Local Businesses

Restaurants, hotels, cafés, shops and services become easier for visitors to find.

What's On Right Now

Visitors can discover current events, music, activities and seasonal experiences.

Sports Tourism

Tournament families can find places to eat, stay and explore before and during their visit.

Featured Community

Experience Beyond the Highway

Fort McMurray Wood Buffalo

Experience a live Trusted Community Discovery Network connecting trusted community sources, stories, trails, restaurants, sports tourism, family activities, events and local businesses in one simple visitor experience.

Experience Beyond the Highway

Built For Everyone

For visitors. For residents. For every journey.

Beyond the Highway helps communities support families, tournament visitors, outdoor enthusiasts, newcomers, history lovers, business travellers and residents looking for something to do.

FamiliesTournament VisitorsOutdoor EnthusiastsNewcomersHistory LoversBusiness Travellers

Every community has stories worth sharing.

Beyond the Highway simply helps visitors discover them.